For a permanent advertising project in the iconic location of Piazza Gae Aulenti, Milan, Wave&Co has chosen a 120 m² LED advertising display that fills the urban space with colours and light, opening up advertising possibilities in one of the most exclusive contexts in town.

The project

Our LED advertising displays naturally follow the curves of the shop windows, echoing the architectural style the entire square was designed with.

A meticulous planning was required to give the right bending angle to screens: careful inspections were fundamental to identify the feasibility, and to match with lighting and powering requirements.

The architectural and stylistic constraints required high precision for fixing the structure, with the implementation of special magnets, designed for this very application.

Attention to details is one of the competitive skills that always made Wave&Co stand out.

It is a great honour for us to be present in one of the symbolic squares of the “new” Milan.
Gae Aulenti is one of the most important Italian designers and Wave&Co shares the same avant-garde spirit and passion about innovation.

Web project by MH srl + Pyet.ro

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